Another Year Wiser...?
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Thirty-nine. Not quite forty, but I can see it from hereโand whew, what a view.
If Iโm being honest, this birthday feelsโฆ big. Not because Iโve hit some magical milestone or figured it all out (spoiler: I havenโt). But because Iโm finally letting go of what I thought 39 was supposed to look like. The career. The relationship. The house on the hill. The laundry thatโs always folded within one business day.
Instead, Iโve got a growing, messy, sometimes exhausting, sometimes exhilarating dream I built from scratch. A business. A life. A son who keeps me grounded and makes me laughโespecially on the hard days. Loving family and friends and the most supportive customer base ever!
This past year? Letโs just say it was chaotic, clarifying, and character-building.
Running a business like REMA isnโt linear. Itโs stitched together by human hands, unpredictable timelines, and a whole lot of faith. And when one link weakensโwhether itโs a pattern maker, a production partner, or a vendorโeverything ripples. This year we had to restructure. Let go of key players. Scrap monthsโ worth of development and start again. Thatโs not just heartbreakingโitโs expensive and exhausting.
Finding new talent in the U.S. hasnโt been easy. The kind of skills we rely on are rare. And when you donโt produce at massive scale, the costs donโt just riseโthey multiply. But I believe in ethical production and I believe in staying close to the work. Especially when youโre building something that matters.
One of my biggest personal hurdles? Showing up.
Iโm a private person by nature, and itโs way easier to stay in my cozy little VIP bubble with all of youโkind faces and sweet messagesโthan to step onto the big, scary, comment-section-filled internet. But this year, Iโm choosing to stretch. (Figurativelyโฆ and literally. No, for real, Iโm not very flexible.)
Iโm letting go of the idea that 40 means I should have โarrived.โ That love has an age limit. That building something meaningful has to happen on a specific timeline. Iโm choosing to believe again that we can wake up any morning and something amazing can happenโsomething that shifts the whole story.
What Iโm calling in this year? Excitement.
Real, giddy, butterflies-in-my-stomach excitementโfor whatโs next in business, in love, and in life. I want to feel lit up again. Inspired. Open to joy. And wrapped in something cozy while I chase it all down.
Speaking of cozyโIโve been living in this oversized cardigan Iโm designing for fall. Itโs the kind of piece you throw over leggings and a tank and feel instantly pulled togetherโฆ even if your life feels anything but. Itโs simple. Comfortable. Powerful.
Just like how Iโm learning to show up.
So hereโs to 39.
The stretch before the stride.
The quiet before the boom.
The last lap before the milestone.ย
Still growing. Still soft. Still strong. And always, always in stretchy pants.
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7 comments
Happy belated birthday. Thank you for all that you do.
Happiest of birthdays to you Rema.๐ This year will be amazing. Reflecting is good for the soul and moves you forward in the path you want to grow. ๐น You have only just begun๐
Happy birthday Rema! What an excellent gift to yourself โฆ being open and excited about life and accepting that every new day can bring absolutely anything you want and need. Age is just a number after all. We can continue to grow and evolve right up until we get to take the ultimate adventure, and I suspect even beyond that day. I canโt wait to see how your world expands and blossoms this next year! xo
Iโve learned that milestones are not fixed, and goals are ever changing. Iโm trying to enjoy this ride that is life. The journey is worth it, it makes you stronger! And 40 isnt half bad ๐
Happy happy birthday sweetness! What a ride itโs been but Iโm here for it and you!!! 39 is going to be nothing but exciting!! Love ya!