Another Year Wiser...?

Another Year Wiser...?

Thirty-nine. Not quite forty, but I can see it from hereโ€”and whew, what a view.

If Iโ€™m being honest, this birthday feelsโ€ฆ big. Not because Iโ€™ve hit some magical milestone or figured it all out (spoiler: I havenโ€™t). But because Iโ€™m finally letting go of what I thought 39 was supposed to look like. The career. The relationship. The house on the hill. The laundry thatโ€™s always folded within one business day.

Instead, Iโ€™ve got a growing, messy, sometimes exhausting, sometimes exhilarating dream I built from scratch. A business. A life. A son who keeps me grounded and makes me laughโ€”especially on the hard days. Loving family and friends and the most supportive customer base ever!

This past year? Letโ€™s just say it was chaotic, clarifying, and character-building.

Running a business like REMA isnโ€™t linear. Itโ€™s stitched together by human hands, unpredictable timelines, and a whole lot of faith. And when one link weakensโ€”whether itโ€™s a pattern maker, a production partner, or a vendorโ€”everything ripples. This year we had to restructure. Let go of key players. Scrap monthsโ€™ worth of development and start again. Thatโ€™s not just heartbreakingโ€”itโ€™s expensive and exhausting.

Finding new talent in the U.S. hasnโ€™t been easy. The kind of skills we rely on are rare. And when you donโ€™t produce at massive scale, the costs donโ€™t just riseโ€”they multiply. But I believe in ethical production and I believe in staying close to the work. Especially when youโ€™re building something that matters.

One of my biggest personal hurdles? Showing up.
Iโ€™m a private person by nature, and itโ€™s way easier to stay in my cozy little VIP bubble with all of youโ€”kind faces and sweet messagesโ€”than to step onto the big, scary, comment-section-filled internet. But this year, Iโ€™m choosing to stretch. (Figurativelyโ€ฆ and literally. No, for real, Iโ€™m not very flexible.)

Iโ€™m letting go of the idea that 40 means I should have โ€œarrived.โ€ That love has an age limit. That building something meaningful has to happen on a specific timeline. Iโ€™m choosing to believe again that we can wake up any morning and something amazing can happenโ€”something that shifts the whole story.

What Iโ€™m calling in this year? Excitement.
Real, giddy, butterflies-in-my-stomach excitementโ€”for whatโ€™s next in business, in love, and in life. I want to feel lit up again. Inspired. Open to joy. And wrapped in something cozy while I chase it all down.

Speaking of cozyโ€”Iโ€™ve been living in this oversized cardigan Iโ€™m designing for fall. Itโ€™s the kind of piece you throw over leggings and a tank and feel instantly pulled togetherโ€ฆ even if your life feels anything but. Itโ€™s simple. Comfortable. Powerful.
Just like how Iโ€™m learning to show up.

So hereโ€™s to 39.
The stretch before the stride.

The quiet before the boom.

The last lap before the milestone.ย 

Still growing. Still soft. Still strong. And always, always in stretchy pants.

ย 

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7 comments

Happy belated birthday. Thank you for all that you do.

Stacey

Happiest of birthdays to you Rema.๐ŸŽ‰ This year will be amazing. Reflecting is good for the soul and moves you forward in the path you want to grow. ๐ŸŒน You have only just begun๐Ÿ’•

Adriana

Happy birthday Rema! What an excellent gift to yourself โ€ฆ being open and excited about life and accepting that every new day can bring absolutely anything you want and need. Age is just a number after all. We can continue to grow and evolve right up until we get to take the ultimate adventure, and I suspect even beyond that day. I canโ€™t wait to see how your world expands and blossoms this next year! xo

Susan Risty

Iโ€™ve learned that milestones are not fixed, and goals are ever changing. Iโ€™m trying to enjoy this ride that is life. The journey is worth it, it makes you stronger! And 40 isnt half bad ๐Ÿ˜‰

Rachel Wein

Happy happy birthday sweetness! What a ride itโ€™s been but Iโ€™m here for it and you!!! 39 is going to be nothing but exciting!! Love ya!

Brook Sheehan McInnis

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