The Big Difference of Shopping Small

The Big Difference of Shopping Small

There are a million places to shop. Fast fashion hits your inbox daily. The big stores always have a sale, a better price—and probably faster shipping too. Temptation is a click away.

And yet—you’re here. With us. And that means a lot. Because when you support REMA, you're not just supporting me—you’re supporting every person who touches your garment along the way. Your purchase keeps real people working, creating, and thriving.

Our process isn’t fast or cheap. But it’s real. It’s thoughtful. It’s powered by other small businesses—each one trying to make a dream come to life.

So let me explain why that matters.

REMA isn’t just a brand. It’s a thread in a much larger fabric. Made in small batches by people you’ll never see but who put real time, real effort, and real heart into every stitch. We’re not a machine. We’re a network. An ecosystem of small businesses, working together to bring something meaningful to life. When one of us thrives, we all rise. And when one of us struggles, the ripple is felt by everyone.

We design and produce right here in California. So while our fabrics travel far to reach us, everything else—from pattern-making to cutting, sewing, and packing—happens in our own backyard.

There are no giant warehouses, no endless conveyor belts. Just us. And every piece we release carries the weight of real labor, real cost, and a whole lot of heart and hustle. That means we don’t have wild margins. It also means sometimes things go sideways—a batch runs late, or we get an LTP (less than perfect) batch. It happens. That’s the human side of handmade. But so is this: we fix it. We care. We answer.

And we keep showing up.

Because REMA was never meant for the “wear once and toss” crowd. It was made for women like you—who’ve outgrown throwaway trends and want pieces that work hard, feel good, and don’t require a second thought when you reach into your closet. Every day staples. Layerable. Livable. Mix-and-match magic.

We know it’s not the cheapest. We know it’s not the fastest. But it’s built to last. Built to matter.

And you have kept us going. Through delays, redesigns, and growing pains. You’ve cheered us on in comments, shared our posts, told your friends, and worn our pieces like a second skin. When you could’ve chosen easy, you chose intention.

Two weeks ago, when I had to cancel the live sale because I was sick—it wasn’t planned—but what happened next blew me away. You still showed up. You still shopped. You still rooted for us. That’s not just being a customer—that’s being part of something real. That’s the kind of community that makes me want to keep showing up, keep getting better, and keep pouring love into everything I create.

This business runs on women supporting women. Not just the ones behind the scenes, but the ones who wear the work and believe in the mission. You’re not just buying clothes. You’re backing a dream. A dream to bring feeling good and looking good—effortlessly—into one experience.

So if no one’s told you lately: Thank you for being the kind of customer who sees the value behind the brand.

You're not just shopping small. You're shopping big—with the impact your purchase makes.

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1 comment

Great article, Rema. I like your term, ecosystem, to explain the impact your business has on other local small businesses and how they are all intertwined and dependent on each other’s success. Grateful I found you through a connection with Sash bags, another local woman-owned company, and happy to support you and your high quality beautiful comfortable clothing.

Colleen Seal

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